Mountain dew unveiled its first permanent new flavor in over 10 years.
Mtn Dew Major Melon is now available nationwide and is also available in a Zero Sugar variety.
“Designed for those who enjoy fearlessness and the fun in life, this brand addition to the brand’s beverage portfolio showcases the great taste of watermelon with a touch of DEW,” Pepsico said in a press release. .
“Watermelon is a truly transporting taste, evoking feelings of freedom and nostalgia,” says Nicole Portwood, vice president, marketing, Mtn Dew. “As a brand, Mtn Dew always pushes the boundaries to bring DEW Nation the next bold taste they crave in a way only DEW can. We have found watermelon to be the number one choice of flavor tested among our fans, and MTN DEW Major Melon is our answer for those looking for a refreshing load to keep them invigorated all day.
Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar are available nationwide at retail and online in 20 oz. bottles, 2 liter bottles, 12 packs of 12 oz. cans and a variety of other single and multipack formats.